Twenty-five words are worth five hundred words. A picture is worth a thousand words. Good print advertising is like good art. It makes an emotional impression on the reader. Design is a key element of success, placement is as equally important. We understand these basic principles and we've tested them. Our strategies have worked to the advantage of our clients.

• We strive for brilliant design - We choose photos and other images to reinforce the message. Our copy is written with the fewest choice words that convey the most powerful message. Our layouts challenge convention, but don't challenge the reader.
• We believe in good placement instead of big placement - We have achieved page dominance with ads smaller than a quarter page. It's where you go, not how big you are. We work with media to ensure good placement. We design layouts to support that placement. Your ad will get read if it's in the right place.
• There's a whole world of readers out there and we find them - Spending big dollars to hit a couple of large market dailies often isn't as effective as spending a smaller amount on a whole group of suburban weekly newspapers or a few selected ethnic papers. We choose the right media to reach those readers you need to target.

We understand how to put words and pictures together to change minds.