Cannabis & CBD


Public Relations for Cannabis, Cannabidiol (CBD) & Emerging Markets

In the health and wellness marketplace, Cannabis is quickly captivating attention. This booming sector is already worth north of $130 million in the United States alone according to the Hemp Business Journal.  Major companies in the hemp industry are focused on sustained growth as changes are made in legislature, as well as in product development.  Cannabidiol (CBD) products are appealing to a growing number of people, young and old, especially now that the 2018 Farm Bill has been signed into law, which legalizes hemp at the federal level.

At Patriot Strategies, we understand the ins and outs and know how to navigate the ever-changing and growing cannabis industry.

With a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences and proven relationships with influencers and thought leaders, we work with clients in the CBD market that are seeking expert PR help to define their space among consumers.

CBD is made from the non-intoxicating compounds (no psycho-active effects) of the hemp plant, and is being used in a variety of different products. It doesn’t produce intoxication (marijuana’s “high” is caused by the chemical tetrahydrocannabinol [THC]). Many use cannabinoid products to treat a variety of ailments, including arthritis, sleeplessness, anxiety and inflammation.

The feel-good effects of this market are bound to continue. As reported in a recent article in Fortune, “nearly 7 percent of Americans are already using CBD, placing the potential market opportunity for the much-hyped cannabis compound at $16 billion by 2025, according to a new analysis by Cowen & Co.” Cowen & Co. is a global market research and investment firm.

If you’re emerging in your market – be it CBD or another trendsetting industry – Patriot Strategies is right there on the cutting edge with you.

Cannabis, articulated.  Business growth, amplified.

Our capabilities include public relations, thought leadership development, media relations, marketing and social media.

In the spirit of “all hands on deck” that this industry requires, we have provided a broad spectrum of services including:

  • Public relations including political PR
  • Investor communications
  • Corporate communications consulting (PPT decks, communication strategy)
  • Graphic design
  • Direct marketing including email and text channels
  • Social media strategy, content, community management and new channel launches
  • Content development and award submissions
  • Event planning and dispensary launches
  • Advertising and sponsorship management, creative development and execution
  • Collateral development in compliance with regulations
  • Integrated marketing and communications

In our cannabis public relations practice, we look carefully at media strategy to engage reporters and media outlets that align with our clients’ business goals, whether that is hyper-local, regional, national and cannabis industry publications.  We also share a goal with our clients to positively impact political environments, communications channels, sales numbers and overall brand image.

Our team works regularly with general business media outlets, and can work with you if you have national media goals.

Our team members have made the pivot from other B2B and B2C arenas, and hit the ground running in cannabis.  We embrace a creative and collaborative approach to helping both cannabis companies and their ancillary service providers to take advantage of this unique moment in time, to be a part of a young and burgeoning industry.