Multicultural Engagement

We recognize the need and importance of multicultural communications. For more than 25 years, our multicultural practice has focused on unlocking cultural nuances to help clients increase both audience reach and resonance to drive real impact.

To achieve this, we marry our understanding of multicultural audiences with our PR heritage to produce ideas and develop meaningful programs that reach the right audiences in the right ways with relevant content. Whether for a family-owned business, publicly traded company, a non-profit or an NGO, our work focuses on driving authentic engagement, ongoing conversation and increased brand affinity.

Through a national team of multicultural and multilingual consultants, we help our clients understand cultural differences and norms. We take a holistic approach working in partnership with clients to develop 360˚ programs that authentically engage multicultural communities to build brand affinity and deliver impact. Through our insights and efforts, we help clients drive awareness and alignment with their brand, organization or issue.

Our team has a proven track record of creating successful strategic, multicultural marketing communications campaigns for a host of clients such as American Heart Association, CLS Strategies, Girl Scouts of America, Johnson & Johnson, Levi’s, Microsoft, Nestlé, Starbucks, Time Warner Cable, Toyota, United Airlines, United Negro College Fund (UNCF), DCI Group, Walmart, among others.

Areas of focus include:

•    Community Outreach

•    Corporate Communications

•    Digital Media

•    Diversity and Inclusion

•    Health, Nutrition & Wellness

•    Hispanic Outreach/Engagement

•    African American Outreach/Engagement

•    Integrated Marketing Communications

•    Issues & Reputation Management

•    Media (traditional and social)

•    Non-profit/Philanthropy

•    Public Affairs