Our approach is informal, collaborative, highly strategic and very focused.
We begin by asking a lot and listening a lot during meetings with our team and the client. We strive to understand our client's intent.
From this, we create a comprehensive communications road map detailing the specific objectives and outlining the strategies for accomplishing them using a wide range of marketing tools. The road map will include suggested activities with very specific budgets.
We test our hypotheses by using research and perception audits to ascertain where our target publics are in relation to the client and their goals.
We execute the plan to its minutest detail. We handle the full range of marketing services, traditional PR activities and corporate communications. We are nimble enough to adjust the plan and handle any surprises along the way. We never lose sight of the goal.
We optimize our efforts by taking the client's message across various platforms and making the most of every available channel – publicity conferences and trade shows, print ads, cross channel spots, hosted conferences, sponsorships, online outreach.
We measure everything we do. We use the information to continuously adjust, improve and get closer to achieving our clients' goals.